Essay about Krispy Kreme Marketing Plan - 4273 Words

[pic] Marketing plan Company: Krispy Kreme Doughnuts, Inc. Products: Doughnuts, coffee beverages. Country: America [pic] Table of contents 1. Executive summary 2. Situation analysis 1. Background of Krispy Kreme and products 2. Product offering 3. Market summary 1. Target market 2. Market demographics 3. Market needs 4. Market trends 5. Market growth 4. Competition 5. SWOT analysis 6. Critical issues 3. Marketing strategy 1. Missions 2. Marketing†¦show more content†¦Moreover, some key activities are shown regarding to time in the period from the beginning of 2011 until the end of this year. 2. Situation analysis 2.1 Background of Krispy Kreme and products. Krispy Kreme is a branded specialty retailer and manufacturer of premium quality doughnuts. Its principal business is to own and franchise Krispy Kreme doughnut stores in the U.S. and internationally. The main product is the Hot Original Glazed, a one-of-a-kind doughnut with an established brand. Each outlet also sells over 20 other varieties of doughnuts and coffee products. Product quality and consistency has provided the Company with a very loyal customer base.3 Each of the retail stores is a doughnut factory with the capacity to produce between 4,000 and 10,000 dozen doughnuts daily. Each factory store contains a full doughnut making production line. The factory store is marketed as a unique retail experience, featuring the store’s production process, including a doughnut-making theater. The stores also support multiple sales channels to more fully use production capacity. Stores provide Krispy Kreme doughnuts to be sold in satellite locations, ballparks, and grocery stores, and under private label marketing agreements. Figure 1: Krispy Kreme’s logo and a range of doughnuts. [pic] 2.2. Product offering Their special and secret recipe has been used for all KrispyShow MoreRelatedKrispy Kreme Marketing Plan3099 Words   |  13 Pages11429054 Due: 07/01/08 International Marketing 2MKT659 Individual Assessment and Reflective Statement IA Word Count: 2,405 RS Word Count: 494 Marketing Plan for Krispy Kreme Doughnuts Introduction Krispy Kreme Doughnuts has been a successful company for many years. The company was able to start expanding internationally in 2001. It opened its first store in the United Kingdom in 2003 at Harrod’s Department Store in Knightsbridge. Krispy Kreme has been a success in the United KingdomRead MoreMarketing Plan For Krispy Kreme1024 Words   |  5 PagesOne of the biggest issues of marketing today, is developing a valuable brand. Once a company is recognized as a brand leader, the company is able to expand its product line. 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